07.09.2006 - International ABSOLUT EXHIBITION reaches Riga

An international traveling exhibition „ABSOLUT postcards from around the world“ now is available for your attention in Riga.

You have a unique opportunity to see over 120 postcards issued in different countries of the world. These postcards picture the famous shape of ABSOLUT Vodka bottle combined with cultural icons, famous sites, familiar situations and items. When turned into ads, these ideas have in fact made up the standard of premium alchoholic drinks. Today they even are treated as valuable pieces of art.

The idea of „ABSOLUT postcards from around the world” was born in 2004 in Milan, Italy. In 2005 the exhibition came to Sophia, Bulgaria. This year it has moved to Riga where it will be exhibited in different clubs, pubs, cafes until the end of the year. From 7 to 30 September it is placed in the cultural centre Noass , and after that from 1 to 14 October you can see it in Jurmala SPA Hotel top floor panorama bar.

Advertising campaigns of ABSOLUT Vodka started in 1981 and are running continuously for over 25 years. Most of industry experts admit that ABSOLUT campaigns are between the most successful campaigns in the whole history of modern advertising. These ads have received hundreds of prizes, and in 1992 the ABSOLUT brand got a permanent place in the American Marketing Hall of Fame. That year only two more brands entered the Hall of Fame - Coca Cola and Nike. From these only ABSOLUT has not used the most powerfull of all media - TV in its communication.

The most popular advertising series of ABSOLUT Vodka is ABSOLUT CITIES. Such advertisement has been a significant popculture event for each of these cities the most famous of which are ABSOLUT Manhattan, ABSOLUT Chicago, ABSOLUT Venice, ABSOLUT Paris. From the Baltics only Tallinn has its own ABSOLUT city ad, and right now negotiations about ABSOLUT Riga are also in progress.

The exhibition is organised by BADDOG in co-operation with the distribution office of ABSOLUT Vodka in Latvia.

Below you can see some pictures from the exhibition opening ceremony in "Noass".